Lego Batmobile
For the release of the Lego Batman movie Chevy partnered with Warner Bros. and Lego to launch the Lego Batmobile. That meant creating an experience on chevy.com for the Lego Batmobile as if it were the latest car in Chevy’s lineup.
The site was at the center of a 360 campaign that featured a ‘Lego-ized’ version of the current Chevy broadcast spot, mini-Lego billboards, a bat signal on GM headquarters and an Auto Show reveal of the life-size Lego Batmobile (made from 344,187 Lego bricks).
